SMTOWN

The Terms of Use of SMTOWN provide for the following:

Article 1 (Purpose)
The purpose of these Terms and Conditions is to stipulate the rights, obligations, and responsibilities between SM Entertainment Co., Ltd. (henceforth referred to as the "Company") and users in relation to SMTOWN services and usage thereof provided by the Company.

Article 2 (Effect of Terms and Conditions)
① The Company notifies users of these Terms and Conditions by posting on the first page of the service website, membership registration page, or menu, or by sending push notifications or emails. Thereafter, the terms of use will become effective.
② If necessary, the Company may make revisions to these Terms and Conditions within the scope not violating relevant laws.
③ When making revisions to these Terms and Conditions, the Company notifies the revised Terms and Conditions, along with the currently effective Terms and Conditions, at least 7 days before the effective date of the revised Terms and Conditions, with the application date and reasons for the revision specified. However, in the event that the revised content significantly affects the rights and obligations of the members, the revision will individually be sent to members via email or notification means within the service 30 days before the application date.
④ Even though the Company has announced in accordance with the preceding paragraph or announced during notification that failure to express intention of refusal until 7 days after the effective date of the revised Terms and Conditions will be deemed as an acceptance of the revision if a member does not express any intention of refusal, the member is deemed to have agreed to the revised Terms and Conditions. If a member does not agree to the revised Terms and Conditions, they may terminate the Service Use Agreement in accordance with Article 14 herein.
⑤ Members may not agree or disagree with only a part of these Terms and Conditions.
⑥ Even though the Company has carried out the obligations under this Article, if a member suffers damage due to their lack of knowledge of the revision of the Terms and Conditions, the Company will not be held liable for such damage, unless there is willful misconduct or gross negligence of the Company.

Article 3 (Rules other than the Terms and Conditions)
Unless otherwise specified, matters not covered by these Terms and Conditions shall be governed by the Framework Act on Telecommunications and other applicable laws.

Article 4 (Definition of Terms)
① The terms used in these Terms and Conditions are defined as follows.
1. Service: Refers to all services and functions provided by the Company under these Terms and Conditions.
2. User: Refers to members and non-members using the service.
3. Member: Refers to a person who signs up as a member in accordance with Article 5 herein and uses the service.
4. ID: Refers to the email address used during membership signup.
5. Password: Refer to a combination of words/numbers/symbols set by members to safeguard their data.
6. Log record: Refers to IP addresses, access times, etc. automatically generated as users use the service.
② The meaning of terms not defined in paragraph (1) follows general practices.

Article 5 (Formation of the Agreement)
① The application for service use is made when a person who intends to use the service (henceforth referred to as the “Applicant”) enters certain information in the signup application form on the SMTOWN website’s signup page.
② The Company approves the membership application when the applicant provides the required information on the membership application form in accordance with Paragraph 1. However, the Company may disapprove or delay its approval of the application in the following circumstances.
1. Technical issues with the application's approval
2. The applicant used an alias or another person's name
3. The applicant provided false information for the required information when signing up for membership
4. The applicant does not meet the conditions for application set forth by the Company
5. The applicant intends to harm the peace, order, or good customs of the society
6. The applicant does not meet the conditions for application set forth by the Company
7. The applicant had lost the membership status previously by these terms and conditions; however, not if the Company approves the member's membership application one year after the loss of membership
8. The Company has sufficient grounds to delay the application's approval.
9. The Company prohibits applications by users under the age of 14. By explicitly agreeing to the statement that they are over the age of 14, the applicant represents and warrants that they are over the age of 14.
③ If the user clicks "sign up" during the registration process, they are deemed to have accepted these terms and conditions.

Article 6 (Contents of Service)
The Company provides services, including discounts, to members who utilize the Company's overall facilities; service-specific information will be posted separately on the homepage.

Article 7 (Obligations of the Company)
Without the member's consent, the company will not disclose or leak the member's identity information obtained in connection with the provision of services to a third party. The foregoing shall not apply, however, if a request is made by a national institution pursuant to the provisions of the Framework Act on Telecommunications, etc. if required by a criminal investigation, if a request is made by the Korea Internet Safety Commission, or if a request is made pursuant to other procedures specified by relevant laws and regulations.

Article 8 (Obligations for Member ID and Password Management)
① The Company endeavors to protect the member’s personal information as set forth in relevant laws. Protection and use of personal information are governed by relevant laws and the Company’s privacy policy.
② Members are responsible for the management of the ID, password, and other personal information, and therefore must not transfer or lend such information to others. Members are advised to take measures to prevent such information from being leaked. When becoming aware that their ID or password is used by another person, the member should immediately notify the customer center, and follow any instructions provided.
③ The Company will not be held liable for any damage caused by the member's failure to carry out paragraph (2) unless there is willful misconduct or gross negligence of the Company.

Article 9 (Change of Member Information)
① Members have complete access to their personal information and can update it at any time.
② If a member's personal information changes after submitting an application for membership, the member must make the change online.
③ The Company is not liable for any losses incurred as a result of a member's failure to inform the company of changes.

Article 10 (Obligations of Member)
① The Member shall observe matters notified by the Company, such as applicable laws, provisions of these terms and conditions, the user guide, and warnings, and shall not engage in conduct that disrupts the operation of the Company.
② The Member may not engage in any for-profit activity using the Company's services without the prior consent of the Company.
③ The Member may not copy, reproduce, change, translate, publish, broadcast, or otherwise use the information obtained through the service or provide it to others without the Company's prior consent.
④ The Member is prohibited from engaging in the following activities in relation to the use of the Company's service:
1. Illegal use of another Member's ID
2. Any act with the intent to commit a crime or other acts related to a crime
3. Any act that is detrimental to good custom or social order
4. Character defamation or humiliation
5. Any act that violates the rights of another person, such as intellectual property
6. Any act of hacking or virus distribution
7. Any act of transmitting advertisements against the will of another individual
8. Any act that disrupts or threatens to disrupt the stable operation of the services
9. Any act that violates other applicable laws

Article 11 (Provision of Information and Posting of Advertisements)
① The Company may provide various information to members by posting it on the service screen while operating the service.
② The Company may post advertisements on the service screen or via email addresses in connection with the operation of the service.

Article 12 (Entrustment of Personal Information Processing)
In general, the Company handles and manages collected personal information on its own, but if necessary, it may delegate some or all of its work to an agency. For more information on personal information processing, please refer to the Company’s privacy policy.

Article 13 (Suspension of Service Provision)
The Company may discontinue service provision in any of the following instances.
① Unavoidable system maintenance
② Suspension of the telecommunication service by the facilities-based telecommunications business operator as specified in the Telecommunications Business Act
③ Other reasons preventing the Company from providing the service

Article 14 (Termination of the Agreement and Restriction of Use)
① If a member intends to terminate the Service Use Agreement, they may log into their account and click the "Delete Account" button at any time to request to cancel membership. However, membership cancellation will be pending for 30 days after clicking the "Delete Account" button, and the membership cancellation may be withdrawn during this period.
② If the Member violates these terms and conditions and fails to remedy the violation within the time specified by the company, the Company may terminate the Service Use Agreement.
③ If the Member violates these terms and conditions or disrupts the normal operation of the services, the Company may restrict the Member's use of the services progressively, beginning with a warning and progressing to temporary suspension and permanent suspension.

Article 15 (Free Service)
Except in cases where the damage is caused by the Company's gross negligence, the Company shall not be liable for any damage to the Member in relation to the free service provided.

Article 16 (Indemnification and Compensation)
① The company is not responsible for the accuracy or veracity of the member's posted information, data, facts, etc. The member uses the service at his or her own risk and is responsible for any damage caused by data posted or transmitted by him or herself, as well as any disadvantages resulting from the selection of materials or the use of other services.
② The company is not liable if a member violates Article 10 herein and conducts product transactions with another member or a third party via the service.
③ Members are responsible for any damage resulting from the negligent management and use of their member ID and password, as well as any unauthorized use of their ID and password by a third party.
④ If the company is liable to the member or a third party and suffers damages as a result of a member's violation of these terms and conditions, the member who violated these terms shall compensate the company for any damages and indemnify the company against such damages.

Article 17 (Limitation of Liability)
① The company is exempt from responsibility for service provision if it cannot provide the service due to a natural disaster or equivalent force majeure.
② The company is not liable for any impediments to service use that are attributable to the member.
③ The company is not responsible for the veracity and accuracy of the information, data, and facts posted by members in connection with the service.
④ In the event of transactions between members or between members and third parties using the service as a conduit, the company is exempt from liability.
⑤ The company is not responsible for the use of free services unless specific provisions exist in the applicable laws.

Article 18 (Governing Law and Jurisdiction)
① The law of the Republic of Korea governs the proceedings filed between the company and the member.
② A proceeding involving a dispute between the company and the member will be filed in the court with jurisdiction according to the Civil Procedure Act.
- Announcement date: Sep 19, 2023
- Application date: Oct 4, 2023
- View previous Terms of Use (Applied from June 20, 2022 to Oct 3, 2023)

The Terms and Condition of Use on Location Information of SMTOWN provide for the following:

1. Purpose
The purpose of the Terms and Conditions is to set forth the rights, obligations and responsibilities between the Company and the users who use the location-based services as well as other necessary matters for the location-based services provided by SM Entertainment Inc. (hereinafter, the “Company”).

2. Effectiveness and Amendment of Terms and Conditions
① The Terms and Conditions shall become effective when a user agree to the Terms and Conditions and is registered as a location-based service user in accordance with the procedures stipulated by the Company.
② If a user clicks the “Agree” button in the Terms and Conditions online, he/she is deemed to have read and fully understood the details of the Terms and Conditions and agree to its application.
③ The Company may amend the Terms and Conditions to the extent that such amendment will not violate the relevant laws and regulations such as the ACT ON THE PROTECTION AND USE OF LOCATION INFORMATION, the CONTENT INDUSTRY PROMOTION ACT, the ACT ON THE CONSUMER PROTECTION IN ELECTRONIC COMMERCE, the FRAMEWORK ACT ON CONSUMERS, the ACT ON THE REGULATION OF TERMS AND CONDITIONS, etc.
④ In case of any revision to the Terms and Conditions, the Company shall notify such revision on its website at least seven days prior to the date of application by specifying the exiting Terms and Conditions and the revised Terms and Conditions as well as the application date and the reason for revision. However, if a revision is unfavorable to the users, the Company will notify such revision on its website at least thirty days prior to the application date and then give an individual notice to the users in an electronic form (E-mail, SMS, PUSH, etc.).
⑤ Even though the Company has clearly notified the users pursuant to the preceding provision that their failure to express an intention to reject for the period from the date of public notice/notification to the effective date of the revised Terms and Conditions, if a user fails to express his or her intention to reject it, the user is deemed to have approved the revised Terms and Conditions. If a user does not agree to the revised Terms and Conditions, the user may cease to use the services and terminate the use agreement.

3. Rules Other Than Terms and Conditions
The Terms and Conditions shall apply on a fair basis in accordance with the principle of good faith, and any matters not specified in the Terms and Conditions shall be governed by the relevant laws and regulations such as the ACT ON THE PROTECTION AND USE OF LOCATION INFORMATION, the PERSONAL INFORMATION PROTECTION ACT, the ACT ON PROMOTION OF INFORMATION AND COMMUNICATIONS NETWORK UTILIZATION AND INFORMATION PROTECTION, the FRAMEWORK ACT ON TELECOMMUNICATIONS, the TELECOMMUNICATIONS BUSINESS ACT as well as the Company’s terms and conditions for use, privacy policy and internal policies.

4. Details of Service
① The service provided by the Company is as follows:
Service Name
PASSPORT
Details of Service
A service that allows a user to receive digital stamps based on the user's location
② The location information service provided by the Company is free of charge. However, data communication charges incurred for using wireless services and any charges incurred for registering posts via MMS are separately billed, and are subject to each mobile carrier's policy.

5. Change/Restriction/Suspension of Service
① If the Company changes/terminates the service, the Company may notify the users of such service change/termination to the e-mail addresses registered by the users, and a notification to the unspecified individuals may be made through the Company's website notice.
② In case of any of the following reasons, the Company may restrict/suspend the use of the service by a user:
1) Where a user interferes with the operation of the service with intentional or gross-negligent acts;
2) Where there is any inevitable reason such as inspection, repair or construction of service facilities;
3) Where a common carrier under the TELECOMMUNICATIONS BUSINESS ACT suspends telecommunications services;
4) Where the use of the service is interfered due to force majeure events, such as a national emergency, a facility failure, or an excessive use of the service;
5) Where the Company is unable to maintain the location-based service due to its various circumstances or legal obstacles;
6) Where it is deemed inappropriate for the Company to continue to provide the service due to other significant reasons
③ In case of restricting/suspending the service pursuant to the preceding provision, the Company shall notify the users of the reason and the period of restriction, etc.

6. Use or Provision of Personal Location Information
① If the Company provides the location-based service by using personal location information, it will notify such details in the Terms and Conditions and obtain consent.
② The Company does not provide personal location information to a third party without the consent of a user, and if the Company provides such information to a third party for inevitable reasons, it shall notify the user in advance of the information about the recipient and the purpose of the provision, and obtain consent.
③ Whenever providing personal location information to a third party designated by a user, the Company shall immediately notify the user of the person who receives such personal location information, the date and time of provision, and the purpose of provision through the communication terminal device collecting the personal location information. However, in each of the following cases, the Company will notify a user via the communication terminal device or e-mail address designated by the user, website posting, etc.:
1) Where the communication terminal device collecting the personal location information does not have the function of receiving text, voice, or video; or
2) Where there is an advance request for giving a notice through a communication terminal device other than the communication terminal device collecting the user’s personal location information, or e-mail address, home page posting, etc.
④ The Company will automatically record and preserve the data confirming the use and provision of personal location information pursuant to Article 16 (2) of the ACT ON THE PROTECTION AND USE OF LOCATION INFORMATION, and keep the applicable data for six months.

7. Rights of Personal Location Information Subject
① A user may withdraw his/her consent, in whole or in part, to provide a third party with location-based services using personal location information and to provide personal location information to the Company at any time.
② Where a user withdraws his/her the consent in whole or in part, the Company shall immediately destroy the collected personal location information and the data confirming the collection, use, and provision of the location information; Provided, however, That in case of a partial withdrawal of the consent, the aforementioned obligation shall be limited to the data confirming the collection, use, and provision of personal location information which has been withdrawn.
③ A user may request the Company to temporarily suspend the collection, use, or provision of personal location information at any time, and the Company shall not refuse such request and have the technical means to comply with such request.
④ A user may request the Company to inspect or notify each of the following data, and if there is an error in the relevant data, a user may request correction:
1) The data confirming the collection, use and provision of location information on the subject; or
2) The reasons why the subject’s personal location information has been provided to a third party under the ACT ON THE PROTECTION AND USE OF LOCATION INFORMATION or other laws and regulations, and its details
⑤ In order to exercise the rights under Paragraphs 1 through 4, a user may make such request to the Company by using the contact information provided in Article 13 of the Terms and Conditions.

8. Compensation for Damage
① If the Company suffers damages due to any acts that violate the provisions of Articles 15 to 26 of the ACT ON THE PROTECTION AND USE OF LOCATION INFORMATION, a user may claim for damages against the Company. The Company shall not be exempted from liability unless the Company proves that there is no intentional or negligent act.
② If the Company suffers damages due to a user’s violation of the provisions of the Terms and Conditions, the Company may claim for damages against the user. In this case, a user shall not be exempted from liability unless the user proves that there is no intentional or negligent act.

9. Limitation of Liabilities
① The Company shall not be liable for any damages incurred to the users if the service cannot be provided in each of the following events:
1. In case of acts of God or force majeure events equivalent thereto;
2. In case of intentional obstruction of the service by a third party who entered into a partnership agreement for service with the Company for the purpose of providing the service;
3. In case of service interruption due to the reason attributable to the users; or
4. In case where there is no intentional or negligent act by the Company, other than the reasons provided in Paragraphs 1 through 3
② The Company shall not guarantee the reliability, accuracy, etc. of location-based information and any information, data or facts posted on location-based services, and shall not be liable for any damages incurred to the users caused by it.

10. Mediation of Resolution and Others
① The Company will faithfully consult with a user to resolve any dispute related to location information.
② If the dispute is not resolved in the consultation under the preceding paragraph, the Company and the user may apply for adjudication to the Korea Communications Commission pursuant to Article 28 of the ACT ON THE PROTECTION AND USE OF LOCATION INFORMATION, or apply for mediation to the Personal Information Dispute Mediation Committee pursuant to Article 43 of the Personal Information Protection Act.
③ If the dispute is not resolved by Paragraph 2 of this Article, both the Company and the user may file a lawsuit with the competent court under the Civil Procedure Act.

11. Information on Company and Location Information Manager
① The name, address, and contact information of the Company are as follows.
Company Name
SM Entertainment Inc.
Address
83-21 Wangsimni-ro, Seongdong-gu, Seoul, Republic of Korea
Contact Information
02-6240-9800/privacy@smtown.com
② The Company designates and operates a person who can take practical responsibility for ensuring proper management and protection of personal location information and handling user complaints smoothly as a location information manager. A location information manager is the head of the department that provides or manages location-based services, and his name and contact information is as follows:
Name/Department
Jong-In Seon/(Office Head) Technical Information Committee
Contact Information
02-6240-9800/privacy@smtown.com

12. Enforcement Date
The Terms and Condition of Use on Location Information shall take effect from March 28, 2025.
Public Announcement Date: March 21, 2025
Enforcement Date: March 28, 2025

SM Entertainment Co., Ltd. (hereafter referred to as the "Company") collects the following personal information for membership registration, consultation, and service application.
 
① Collected information
1. Information collected during membership registration: Name, ID, password, email address
2. Information collected during service use: Service usage records, access logs, cookies, IP information, device identification number (device ID), push tokens
※ The above information about the device is in a format that cannot identify individuals, and the Company does not engage in activities that identify individuals based on the information collected.
② Collection methods
1.Users consent to personal information collection and personally provide such information during membership registration and service use
2. Users provide personal information during consultation with the customer center, using a webpage, email, fax, phone, etc.
 
Purpose of Collecting and Using Personal Information
The company uses the personal information collected for the following purposes.
① Performance of Service Contracts: Providing content, sending event gifts, etc.
② Membership Management: Identity verification and personal identification for membership service usage, prevention of unlawful and unauthorized use by malicious users, confirmation of membership registration intentions, confirmation of age over 14, handling of complaints, delivery of announcements, and management of integrated IDs
③ Use for Marketing and Advertisement: Development and specialization of new service (product), delivery of advertisement information such as events, provision of service and posting of advertisement pursuant to demographical characteristics, identification of access frequency, and statistics on members’ use of services
Duration of storage and utilization: Until membership cancellation
 
In general, the Company destroys personal information without delay when the retention period has expired or when the information is no longer necessary, such as when the original purpose for collecting and using the information has been fulfilled. Nonetheless, if it is necessary to preserve information in accordance with the provisions of the applicable laws, the Company must retain the member information for a specific period of time as specified by the applicable laws and regulations.
 
① Items to retain: ID (email address), name, password, service usage records, access logs, cookies, IP information, member number
② Basis for retention: Act on the Consumer Protection in Electronic Commerce
③ Retention period: 3 years
1. Display / Advertising Records: 6 months (Act on the Consumer Protection in Electronic Commerce)
2. Record of contract or withdrawal of contract: 5 years (Act on the Consumer Protection in Electronic Commerce)
3. Record of payment and supply of goods: 5 years (Act on the Consumer Protection in Electronic Commerce)
4. Records of consumer complaints or dispute resolution: 3 years (Act on the Consumer Protection in Electronic Commerce)
5. Records of collecting, processing, and using credit information: 3 years (Credit Information Use and Protection Act)

The company provides the personal information to third parties as follows.
 
① The Company processes users' personal information only within the scope specified in the purpose of processing personal information, and only transmits personal information to a third party for cases under Articles 17 and 18 of the Personal Information Protection Act, such as the consent of the user and special provisions of the law. Otherwise, the Company does not provide personal information of users to a third party.
② order to provide smooth service in the following cases, the Company discloses personal information to third parties only to the extent necessary with the user's consent.
- Recipient of the information: SM BRAND MARKETING Co., Ltd.
- Purpose of providing the information: Membership verification associated with the sale of exclusive items to members
- Items of information provided: Name, ID
- Duration of storage and utilization: Until membership cancellation
③ In emergency situations such as natural disasters, infectious diseases, events/accidents that pose an imminent threat to life or body, and imminent property loss, the Company must provide personal information to relevant organizations without the consent of the subject of information, in accordance with the personal information handling and protection rules for emergencies jointly announced by the relevant government departments.